Once upon a time in Egypt, a kid who loved building legos more than doing math homework somehow ended up
studying commerce. But life has its way of telling better stories and mine unfolded in pixels, posters, pitches,
and plenty of post-its. 

Today, I’m a creative lead and strategist based in Dubai, with over 14 years of experience turning ideas 
into impact. I’ve helped build brands speak, sing, dance, and sometimes whisper working across film, digital, ATL, 
BTL, and whatever acronym the brief demands.

My work has won awards, sure. But more importantly, it’s earned attention, stirred emotion, and sparked
conversations. I’ve sat on the jury of some of the industry’s most respected award shows, and led
campaigns for some of the most loved (and demanding) brands out there. I believe in the magic of a
well-told story, the power of design with purpose, and the thrill of solving problems with creativity. Strategy
is my compass, art is my language, and storytelling is the thread that ties it all together.

Journey
-----
Creative Lead @ Yango Play
July 2024 - Recent / UAE
Senior Creative @ ‿And Us
May 2023 - June 2024 / UAE
Senior Art Director @ Impact BBDO
2020 - Apr 2023 / UAE
Art Director @ Impact BBDO
2019 / Egypt
Sr. Graphic Designer @ The HUB
2015 - 2018/ Egypt
Freelance Designer
2011 - 2014 / Egypt
Skills
----
Creative Art Direction
Conceptual Art
Photo Manipulation
Strategic Thinking
Photography
Filming/FIlm Editing
Graphic Design
Branding
Typography
Illustrations
Animation
Creative use of AI
Recognitions & Awards
-----
The International Academy 
of Digital Arts and Sciences (IADAS)
Associate Member

The Webby Awards 2025
Jury | Branded Film 
The One Show 2025
Jury | Moving image & Production 

NewYork Festivals Advertising Awards 2023
Grand Jury / Film & Print

Effies 2024
Litpon Zero Fear / 1x Silver / David vs Goliath 
Dubai lynx 2023
More than a song / 1x shortlist / Radio
More than a campaign / 1x shortlist / Direct
More than a campaign / 1x shortlist/ Entertainment
More than a campaign / 1x shortlist / Brand experience
MadStars 2023
Cinema crunch hack / 1X BRONZE

The Loeries 2023
Cinema crunch hack / 1X Silver
Cinema crunch hack / 1X Bronze
Effies 2022
Lucky or not / 1x Shortlist / Direct
Lucky or not / 1x Shortlist / Entertainment
Reach out
-----
Michael.menz90@gmail.com
+971 547 999 431
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